“ProCROSS is clear, and this is how I see it. Two breeds are better than three.”
William Chesnutt is a fourth-generation dairy farmer from the north coast of Northern Ireland, close to Portrush town. William has been working on the 360-acre family farm since 2010.
For the past five years, he and his father James have been crossbreeding their dairy herd, moving away from traditional pure Holstein cows. After two enlightening tours to learn about the benefits of crossbreeding, William decided ProCROSS was the system his farm needed.
Using the three breeds – Holstein, Montbeliarde and VikingRed – on a rotational basis is helping Willian develop the cow he wants that suits his system.
Five years later, William is seeing good results in terms of production, fertility, and cow efficiency, but his main goal is to increase longevity.