Profitability in focus
Karen and Jonathan Martin at Longford Farm in Market Drayton, in the UK used crossbreeding to turn around their Shropshire farm after TB devastated their herd. They made the right decision, and ProCROSS transformed their dairy business.
Tuberculosis struck a big blow to Longford Farm eight years ago, when Karen and Jonathan lost 80 cows. They decided to go to Holland, because they couldn’t source cows in the United Kingdom. They bought 31 in-calf crossbred heifers in 2012, and they revolutionized the whole system.