VikingGenetics has announced it will establish a daughter company in the United States to directly market its Nordic cattle genetics, products and solutions to American farmers. Barry Midtling has been appointed as US Country Manager.
Following a long distribution history in the United States and a careful strategic evaluation and planning, the board of directors for VikingGenetics has announced the green light to establish a daughter company in the US.
By setting up a daughter company in the US, VikingGenetics will directly offer innovative genetics and solutions to one of the world’s largest markets. This way, the cooperative aims to support American farmers in breeding healthy, high-producing dairy cows that help them achieve business goals and enjoy life.
VikingGenetics already has three existing daughter companies in Australia, Germany, and the UK and exports to 49 other markets, evidence of the company’s global presence and success.
Per-Johan Svensson, Chairman of the Board for VikingGenetics, highlights the importance of the American market, stating: “We are thrilled to take the momentous step of starting a new company in the United States. The US is undeniably at the global epicenter of dairy farming and genetics trends and is a key market for us to continue growing.”
“We look forward to providing more farmers across America with our science-driven genetics so they can breed healthy, trouble-free cows with the highest lifetime production,” adds Mr. Svensson.