Sophie and Dai Wilson milk 360 VikingGoldenCross cows in a spring-calving system at Starveall Farm, near Bishopstone, Wiltshire, in the UK.
As new dairy entrants Sophie and Dai admit they lost their way with genetics shortly after establishing their contract farming enterprise in 2019.
Originally, the Wilsons started with a British Friesian herd and imported additional Friesian-type heifers from Ireland. One concern was beef calf value, so they started using a Montbéliarde bull to improve the calf size and later introduced Norwegian Red.
However, the cows became too large for their organic, grass-based system. Crossbreeding with VikingGenetics turned out to be the solution they needed.