Announcing the onboarding of a new, USA-based team that will run our VikingGenetics USA subsidiary operations.
Last year, we launched our first daughter company in the Americas, VikingGenetics USA. This was part of our mission to continue growing the Nordic breeding philosophy worldwide and support farmers with more profitable, efficient cows that futureproof their businesses.
Since then, we have been hard at work finding the right partners and avenues to provide one of the world’s top markets with our innovative genetics and solutions. To continue building on this and maximise business potential, we are proud to say that we will expand the scale of our operations by onboarding a USA-based team.
“Historically, the USA has been one of our top-performing markets, and we aim to grow even further, knowing well that it is also the most competitive. The great potential of the market and the scale of business in North America demand an expanded team focused on building relationships and sharing knowledge between American and Nordic farmers,” explains our CEO, Louise Helmer.
This new team will operate through a combination of direct and distributor sales that facilitate American dairy farmers' accessibility to Nordic genetics. They will also focus on developing synergies and efficiencies with our American distribution partners.
