VikingGenetics launches a third subsidiary, this time in Germany

VikingGenetics is excited to announce the launch of a subsidiary company in Germany. VikingGenetics Deutschland is, from today, operating with increased support and service level for German dairymen as a part of planned growth to further develop dairy cattle breeding in Germany.  
Assentoft, Denmark. 18 September 2018. Nordic cattle breeding company VikingGenetics is proud to announce the launch of a new model of business in Germany with the official opening of a new subsidiary, VikingGenetics Deutschland (VGDE).  

“The new subsidiary company is an important piece in our global growth strategy. We truly believe in the potential of the German market. German dairymen are recognised worldwide for their dedication in the dairy industry and when it comes to selecting for healthy and high producing cows they want to be number one. This is what VikingGenetics can help them with,” says David Stenkær Ravnkilde, Head of Business Development at VikingGenetics.

VikingGenetics Deutschland is the third subsidiary company founded by VikingGenetics following Australia (VGAU) in 2010, and the United Kingdom (VGUK) in 2017. As has been the case with VGUK and VGAU, the new subsidiary in Germany is a high-priority business for VikingGenetics, and can count on an excellent team to meet demand in the field.
The aim, according to Stenkær Ravnkilde, is to rapidly strengthen the team to provide better coverage service of the German market.

Breeding for what truly matters
VikingGenetics has over 30 years’ experience in breeding for healthy and productive cows, which can easily be seen in European Union statistics where VikingGenetics countries – Denmark, Finland and Sweden – have the lowest use of antibiotics and lead the way in milk production. These facts have led VikingGenetics to become one of the leading cattle breeding companies in Europe and the world with its three dairy breeds: VikingHolstein, VikingJersey, and VikingRed.

These breeds are already well known in Germany because of their many different advantages for commercial dairies. “Dairy farmers in Germany have already seen the benefits of VikingGenetics´ breeding solutions with their presence in Germany through our distributors. The addition of a VikingGenetics office in the country makes for an upgraded approach,” Stenkær Ravnkilde says.

VikingGenetics Deutschland will be the distributor for VikingHolstein and VikingRed, while ST genetics will continue to provide VikingJersey. VGDE will also play an important role in the distribution of ProCROSS, the only scientifically proven crossbreeding system in the world, where VikingHolstein and VikingRed are part of the cross breeding system. “VikingGenetics consider the German market to be a very high priority in order to continue to expand the ProCROSS programme,” Ravnkilde, confirms. 

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